Planning Our New Product Category
August 2
Founder Journal #002 begins with an important decision for DRIVE Footwear. Today wasn’t about launching a new product—it was about planning the future of our business.
For the last few months, I’ve been asking myself a simple question: Can we expect different results if we keep offering the same product range?
The answer was clear.
That’s why we’ve started planning a new category for the DRIVE brand.
It’s still in the planning stage, and there are many challenges ahead—from product development to market acceptance. But I believe every growing business reaches a point where it has to choose between staying comfortable and taking the next step.
Today, we chose the next step.
Let’s see where this journey takes us.
– Juned Siddiqui